From Landing Pages to Search Growth - Scaling SEO & UX for Summit OWC

Neil from Summit OWC initially engaged us to improve the website’s SEO and Google Ads performance through competitor research, technical SEO, and a conversion-focused landing page. The project later expanded into an ongoing partnership covering Wix UX, SEO, local search, landing pages, AEO/GEO, and conversion tracking.

Occupational Health & Workplace Safety

AEO & GEO, GBP optimisation, Landing Page Development, SEO, Wix UX Optimisation

The Results

Core Digital Focus Areas

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Landing Pages Per Week

GBP Posts Per Week

SEO & Analytics Platforms

Project Overview

We focused on improving Summit OWC’s website performance and search visibility while creating scalable systems for organic, local, and paid acquisition.

01

Conducted competitor and search opportunity research using SEMrush, Screaming Frog, and Google Search Console.

02

Audited and improved technical SEO, Core Web Vitals, metadata, internal linking, indexing, mobile usability, and other priority areas within Wix.

03

Developed targeted local service and campaign landing pages based on keyword research and search intent.

04

Optimised the website and Google Business Profile while implementing conversion tracking and AEO/GEO recommendations.

From the Client

“Aarti initially came on board for a landing page, but her understanding of our website, SEO and overall digital strategy quickly made her an important part of the project. She has been extremely proactive—identifying technical issues, improving our Wix UX, developing new landing pages and continually suggesting opportunities based on real search and competitor data. Communication has been excellent, changes are handled efficiently, and I particularly appreciate that she looks beyond the task at hand to consider the bigger growth picture. I’m extremely pleased with the ongoing work and would highly recommend Aarti and iSonic Media.”

— Neil Bunce, Summit OWC

The Highlights

We combined technical SEO, UX improvements, local search optimisation, landing page development, and conversion tracking to create a stronger digital foundation for Summit OWC.

01

Expanded from a single landing-page project into continuous UX, SEO, and conversion optimisation.

02

Identified and addressed priority technical, performance, indexing, and Core Web Vitals issues within Wix.

03

Developed a repeatable framework for creating approximately five targeted landing pages per week.

04

Combined local SEO, Google Business Profile activity, and AEO/GEO strategies to support evolving search behaviour.

Our Solution

We combined technical SEO, Wix UX enhancement, landing page development, local SEO, and conversion optimisation to create a scalable search and lead-generation framework for Summit OWC.

Competitor Research

Analysed competitor keywords, landing pages, content, backlinks, site structure, and local search opportunities.

Technical SEO

Addressed priority crawlability, indexing, metadata, internal linking, redirects, image optimisation, and performance issues within Wix.

UX Enhancement

Improved content hierarchy, trust signals, calls-to-action, navigation, and conversion journeys across the website.

Landing Page Development

Created a scalable framework for targeted local service and campaign landing pages based on search demand.

Local & AI Search

Combined local SEO, GBP optimisation, AEO/GEO content recommendations, and structured information to support traditional and AI-driven search.

The Impact

Stronger Technical Foundation:

Improved key technical and performance areas while working within Wix's limitations.

Scalable Search Coverage:

Expanded organic reach through a consistent pipeline of targeted landing pages.

Improved Local Visibility:

Strengthened geographic relevance through local pages and ongoing GBP activity.

Better Conversion Intelligence:

Improved tracking and conversion paths to better understand enquiry journeys.