ESG Flo Meets its Marketing Goals with Us
Learn how ESGFLO, an audit software brand, has achieved remarkable growth within its first two years by tapping into our tried and tested online marketing solutions. ESGFLO not only secured valuable leads but also gained a competitive edge in the market.
The Results
Project Overview
ESGFLO, a pioneering AI-driven audit software platform, sought to amplify its online presence and drive substantial lead generation. The company aimed to enhance its website’s visibility, attract organic traffic, and convert website visitors into loyal customers. To achieve these objectives, ESGFLO partnered with iSonic Media to develop and execute a comprehensive digital marketing strategy.
Before partnering with iSonic Media, ESGFLO grappled with low organic visibility, a suboptimal website design, and a low conversion rate. These challenges hindered the company’s ability to expand its customer base and establish a strong market presence. To address these issues, a strategic approach was formulated to optimize the website’s performance, enhance online visibility, and drive targeted traffic.
iSonic Media embarked on a collaborative journey with ESGFLO to develop a customized digital marketing solution. By combining data-driven insights with innovative strategies, the goal was to transform ESGFLO’s online presence and position the company as a leading authority in the sustainability reporting software industry.
From the Client
ESG Flo (stylized as ESGFLO) is an audit platform founded in 2022. Driven by AI technology, it helps businesses across diverse sectors such as real estate, manufacturing, and construction transform raw data into audit-ready metrics. Presently, ESGFLO has a global presence, serving over 200 clients spanning 190 countries and offering its services in over 100 languages.
The Highlights
Let us discuss the before status and results after hiring iSonic Media:
Website Optimisation
- Initial: Low organic traffic, poor user experience, and slow website speed.
- After: Increased organic traffic by 234%, improved website user experience, and reduced page load time by 50%.
On-Page SEO
- Initial: Poor keyword optimization, lack of relevant content, and low search engine visibility.
- After: Optimized website content for target keywords, increased organic rankings, and improved website authority.
Technical SEO
- Initial: Website technical issues affecting search engine crawling and indexing.
- After: Resolved technical SEO issues, improved website speed by 50%, and enhanced mobile-friendliness.
Content Marketing
- Initial: Limited blog content, low engagement, and minimal social media sharing.
- After: Created high-quality blog content, increased organic website traffic by 70%, and generated 250+ leads.
Link Building
- Initial: Low authority backlinks and weak online presence.
- After: Acquired high-quality backlinks, improved domain authority, and enhanced website credibility.
Social Media Marketing
- Initial: Low follower count, minimal engagement, and limited brand visibility on social media platforms.
- After: Increased social media followers by 150%, boosted engagement rates, and expanded brand reach.
The Challenge
- Low organic search visibility
- Ineffective website design
- Low conversion rates
- Limited brand awareness
Our Solution
Keyword Research and Optimization
By conducting in-depth keyword research, we identified high-impact search terms aligned with ESGFLO’s target audience. Through meticulous on-page optimization, including title tags, meta descriptions, and header tags, we enhanced the website’s relevance and search engine visibility. This resulted in improved search rankings and increased organic traffic.
Website Redesign and User Experience Enhancement
We revamped ESGFLO’s website to create a visually appealing, user-centric platform. By optimizing website structure, navigation, and page load speed, we enhanced user experience and encouraged longer website visits. The redesigned website incorporated compelling calls to action, strategically placed to capture leads and drive conversions.
Content Marketing and Creation
To establish ESGFLO as a thought leader in the industry, we developed a robust content marketing strategy. By creating high-quality blog articles, whitepapers, and other valuable content, we addressed the needs of the target audience and attracted organic traffic. Additionally, we leveraged social media platforms to distribute content and increase brand visibility.
Link Building and Off-Site Optimization
To enhance ESGFLO’s online authority, we implemented a comprehensive link-building strategy. By acquiring high-quality backlinks from reputable websites, we improved the website’s search engine ranking and credibility. This contributed to increased organic traffic and improved search engine visibility.
Social Media Marketing
We developed and executed a targeted social media campaign across relevant platforms to engage with the target audience, increase brand awareness, and drive website traffic. By sharing valuable content, participating in industry conversations, and running paid advertising campaigns, we expanded ESGFLO’s reach and generated qualified leads.
The Impact
Through the implementation of these strategic solutions, ESGFLO experienced significant growth and achieved its marketing objectives. The increased organic traffic, higher conversion rates, and improved website performance have solidified ESGFLO’s position as a leading provider of sustainability reporting software. By combining data-driven insights with innovative strategies, we delivered exceptional results and exceeded client expectations.