Case Study: Hive Outdoor Living
Hive Outdoor Living, a swimming pool installer and landscaping company in Tampa Bay, has continued to splash into profits ever since they invested in our Google Ads strategies.
The Results
- 97% conversion rate: A remarkable conversion rate, turning website visitors into paying customers.
- 5-7 converted leads daily: Consistent lead generation, ensuring a steady pipeline.
- $10,000 – $15,000 monthly profit: Significant revenue growth driven by increased conversions.
Project Overview
Hive Outdoor Living, a prominent swimming pool installation and landscaping company based in Tampa, Florida, approached iSonic Media with the challenge of increasing its online visibility and generating qualified leads. The company sought to establish a solid online presence that would effectively attract potential customers and drive business growth.
By leveraging the power of digital marketing, Hive Outdoor Living aimed to position itself as a leading provider of outdoor living solutions in the Tampa Bay area.
To achieve these objectives, a comprehensive digital marketing strategy was developed and implemented. The campaign focused on increasing brand awareness, driving website traffic, generating high-quality leads, and ultimately boosting sales. By combining strategic keyword research, compelling ad copy, and advanced targeting techniques, iSonic Media aimed to deliver exceptional results for Hive Outdoor Living.
Through close collaboration with the Hive Outdoor Living team, iSonic Media developed a tailored approach to address the company’s specific needs and goals. The campaign was designed to not only attract new customers but also nurture existing relationships and foster long-term loyalty.
From the Client
“iSonic Media has been instrumental in transforming our business. Their Google Ads campaign has exceeded our expectations, generating a consistent flow of high-quality leads. The ROI on this investment has been phenomenal, and we’re thrilled with the results.”
– Scott D Welch
The Highlights
Let us discuss the before status and results after hiring iSonic Media:
Google Ads Campaign
- Initial: Low conversion rates, limited lead generation, and minimal online visibility.
- After: Achieved a 97% conversion rate, generated an average of 5-7 converted leads daily, and delivered a monthly profit boost of between $10,000 and $15,000.
Lead Generation
- Initial: Struggled to generate qualified leads and convert website visitors.
- After: Increased lead generation by [percentage], improved lead quality, and a shortened sales cycle.
Online Visibility
- Initial: Low online visibility and limited brand awareness.
- After: Significantly improved online visibility, increased website traffic, and enhanced brand reputation.
The Challenge
Hive Outdoor Living faced challenges in generating qualified leads and converting website visitors into paying customers. Traditional marketing efforts yielded different results, and the company sought a more effective strategy to drive growth.
Our Solution
iSonic Media implemented a comprehensive Google Ads campaign tailored to Hive Outdoor Living’s target audience. The strategy included:
Keyword Research and Selection
To establish a strong foundation for the campaign, we conducted a comprehensive keyword research analysis. By identifying high-intent search terms related to swimming pool installation and landscaping, we developed a targeted keyword list that accurately reflected the needs and preferences of Hive Outdoor Living’s ideal customers. This meticulous process ensured that the ads reached the right audience at the optimal time.
Compelling Ad Copy Development
Crafting persuasive and engaging ad copy was paramount to capturing potential customers’ attention. Our team developed compelling ad variations that highlighted Hive Outdoor Living’s unique selling points, such as their expertise, quality workmanship, and customer satisfaction. By emphasising the benefits of choosing Hive Outdoor Living, we encouraged users to click through to the website and learn more about their services.
Audience Targeting
To maximise the campaign’s effectiveness, we implemented precise audience targeting. By leveraging Google Ads’ advanced targeting options, we identified and reached individuals with a high propensity for swimming pool installation and landscaping services. This tailored approach ensured that the ads were delivered to the most relevant audience, increasing the likelihood of conversions.
Ad Extensions
To provide additional information and enhance the visibility of Hive Outdoor Living’s ads, we implemented a variety of ad extensions. Sitelinks, call extensions, and callout extensions were strategically used to highlight critical services, provide contact information, and showcase unique selling points. These extensions improved the overall ad experience and encouraged users to take action.
Conversion Tracking and Optimisation
To measure the campaign’s performance accurately, we implemented robust conversion tracking. By tracking key actions such as form submissions, phone calls, and website purchases, we gained valuable insights into user behaviour. These insights enabled us to continuously optimise the campaign by refining bidding strategies, adjusting ad copy, and making data-driven decisions to improve results.
The Impact
The Google Ads campaign delivered exceptional results for Hive Outdoor Living:
- A dramatic increase in lead generation resulted in a consistent pipeline of potential customers.
- A high conversion rate drives significant revenue growth.
- It improved online visibility and brand recognition in the Tampa Bay area.
- A strong return on investment, demonstrating the effectiveness of the campaign.
By partnering with iSonic Media and Hive Outdoor Living, they have achieved remarkable success in driving business growth and achieving their marketing goals.