Our Services Resulted in 900% Traffic Increase
of Nina Ross
Nina Ross’s hair therapy clinic experienced a transformative journey with our cutting-edge digital marketing solutions. Through a strategic blend of innovative techniques and insightful analytics, Nina Ross achieved breakthrough results that surpassed expectations
The Results
Project Overview
Located in Atlanta, Georgia, Nina Ross is a hair therapy clinic founded by Nina Ross and her husband, Jamaal Lassiter. Nina Ross is a Board Certified Trichologist, Holistic Health Practitioner, and Master Cosmetologist. Jamaal Lassiter is a former Corporate Communications Specialist for an industry-leading Health Research company. With a shared passion for holistic wellness, the couple established Nina Ross to provide innovative and effective hair care solutions.
The hair therapy brand is concentrating on developing its online presence and opening more clinics across the country in order to reach a larger audience and broaden its reach.
To achieve these goals, Nina Ross partnered with iSonic Media to develop and execute a comprehensive digital marketing strategy. Our objective was to increase brand awareness, drive website traffic, generate leads, and ultimately, boost sales. By implementing a multifaceted approach that encompassed website optimisation, content marketing, social media management, and SEO, we aimed to create a robust online presence that would attract and engage target audiences, driving business growth.
By implementing a multifaceted approach that encompassed website optimisation, content marketing, social media management, and SEO, we aimed to:
- Create a robust online presence.
- Attract and engage target audiences.
- Drive business growth.
From the Client
“I’ve been a loyal iSonic Media client for about three or four years now, and I can’t speak highly enough of their work. Their SEO expertise is top-notch. They’ve helped us dominate the keywords that matter most to our business. The iSonic Media team consistently goes above and beyond, always bringing fresh ideas to the table to help us attract more clients and improve our search rankings. Their dedication and results have earned our complete trust. I wholeheartedly recommend iSonic Media to anyone seeking a top-tier digital marketing partner.”
Jamaal Lassiter, Nina Ross Hair Therapy
The Highlights
Let us discuss the before status and results after hiring iSonic Media:
Website Optimisation
Nina Ross’s website initially had a low conversion rate and poor user experience. Through a comprehensive audit and optimisation, we transformed the website into a user-centric platform.
- Initial: Low conversion rate, high bounce rate, poor website speed.
- After: Increased conversion rate by 35%, reduced bounce rate by 20%, and improved website speed by 50%.
Content Marketing
Before our involvement, Nina Ross had limited blog content and minimal online visibility. We developed and executed a robust content marketing strategy.
- Initial: Low blog traffic, limited content, and low brand authority.
- After: Increased organic website traffic by 70%, generated 250+ leads, and established the brand as a thought leader in the industry.
Social Media Marketing
Prior to our engagement, Nina Ross had a minimal social media presence with low engagement rates. We developed and executed a comprehensive social media strategy.
- Initial: Low follower count, low engagement rates, and minimal social media traffic.
- After: Increased social media followers by 150%, increased website traffic from social media by 45%, and improved brand engagement by 60%.
The Challenge
Nina Ross faced challenges in the following ways:
- Increasing online visibility and reach
- Driving engagement and conversions on digital platforms
- Developing a strategic plan for e-commerce and clinic expansion
Our Solution
iSonic Media implemented a multifaceted digital marketing strategy to address Nina Ross’s challenges. Our approach encompassed:
Website Optimisation
We analysed Nina Ross’s website to identify areas for improvement in user experience, website speed, and search engine optimisation. By implementing strategic changes, we enhanced the overall website performance and user journey. These changes include improved navigation, faster loading times, and optimised content.
Competitive Analysis
To understand the competitive landscape, we conducted a thorough analysis of Nina Ross’s competitors. This helped us identify opportunities, target specific audiences, and develop unique selling points.
Keyword Research and Optimisation
We conducted in-depth keyword research to identify relevant search terms used by Nina Ross’s target audience. By optimising website content, meta tags, and descriptions with these keywords, we improved search engine rankings and increased organic traffic.
Content Marketing
We developed a content strategy that aligned with the target audience’s interests and needs. By creating high-quality blog articles, social media posts, and other digital assets, we established Nina Ross as a thought leader in the industry, generated leads, and increased website traffic.
Social Media Marketing
We identified Nina Ross’s most suitable social media platforms and developed engaging content to share. By engaging communities, posting frequently, and running paid advertisements, we raised brand awareness, boosted website traffic, and broadened Nina Ross’s social media reach.
Local SEO
To optimise visibility for local customers, we focused on optimising Nina Ross’s Google My Business listing, managing online reviews, and building local citations. This helped attract customers in the target area.
Media Outreach
To enhance brand authority and credibility, we secured media placements in relevant publications. This helped increase brand visibility and generate valuable backlinks.
Community Engagement
We actively participated in online forums and communities related to hair care and wellness. By engaging with potential customers and sharing valuable information, we built relationships and fostered trust.
Client Satisfaction
We prioritised client satisfaction throughout the project, maintaining open communication, delivering on promises, and exceeding expectations. This resulted in a strong client relationship and positive testimonials.
The Impact
iSonic Media’s combined PPC and SEO efforts generated for Nina Ross. Additionally, the company experienced a significant increase in eCommerce orders, with a +218% year-over-year growth.