Podcast to Platform: A Website Journey for The Physio Diaries
Melanie Ziaziaris, host of The Physio Diaries podcast, approached us to create a website that would reflect her personal brand, connect with her audience, and give her full control over her content. She needed a platform that was not only visually engaging but also made it easy for listeners to discover, stream, and subscribe to her episodes — all while being simple for her to manage independently.
The Results
Users stayed longer
Podcast following grew
More users stayed
Quick content uploads
Project Overview
To enhance visibility and user experience for a leading podcast platform, we focused on refining both the frontend experience and backend content flow. The goal was to increase user engagement, reduce bounce rates, and streamline content publishing.
01
Improve website UI/UX for better retention
02
Speed up the content publishing workflow
03
Reduce drop-offs during navigation
04
Strengthen lead generation from podcast traffic
From the Client
Working with iSonic Media (Disha and Aarti) was an absolute dream! They completely understood my vision and brought it to life in the most beautiful and functional way. The website not only looks amazing but truly represents who I am and what my podcast stands for. The team was responsive, creative, and incredibly supportive from start to finish. I couldn’t be happier!
Melanie Ziaziaris, Host of The Physio Diaries
The Highlights
The revamp led to a highly engaging experience for visitors and smoother backend management for the team. Faster updates and longer user sessions reflected the impact of our changes.
01
Increased User Engagement : 90% increase in average session duration
02
Streamlined Content Management : 2X faster content publishing
03
Improved Retention : Smooth experience post-fix across all devices
04
Audience Growth : 3X growth in podcast subscribers
Our Solution
We executed a multi-layered strategy focusing on both performance and usability—transforming the platform into a high-converting, easyto-manage destination.
UI Revamp :
Crafted a cleaner, more intuitive interface to enhance visual appeal and usability.
Navigation Fixes:
Streamlined user paths to reduce friction, confusion, and drop-offs.
Content Flow Audit:
Restructured the backend for better content organization and smoother updates.
Funnel Optimization:
Realigned CTAs based on user behavior to maximize conversion potential.
The Impact
Page Speed Boost:
Compressed assets and optimized code to deliver faster load times across devices.
Mobile-First Design:
Delivered a seamless, responsive experience tailored for mobile users.
Podcast Indexing:
Enhanced search visibility by ensuring proper podcast meta-tagging and listings.
Engagement Hooks:
Added subtle micro-interactions to keep users engaged and reduce bounce.
