Author Website Revamp for Janelle Lawrence
Janelle Lawrence is the author of Healing Behind the Wheel, a powerful book blending personal growth and purpose-driven living. She approached us seeking a polished, user-friendly website that reflected her brand, helped promote her book, and enabled meaningful audience engagement. Her goals were clear: improve performance, integrate lead capture tools, and create a smooth experience for every visitor.
The Results
Via lead magnet
Embedded media boost
Better content flow
Cleaner navigation
Project Overview
Janelle approached iSonic Media seeking a detailfocused WordPress expert to transform her website into a high-converting platform. She needed better structure, seamless integrations, and enhanced user experience across key pages.
01
Clean up and optimize the backend for performance
02
Integrate lead generation and marketing tools
03
Restructure content for better engagement
04
Improve compliance and usability
From the Client
Aarti was incredibly thorough and easy to work with. She
understood exactly what my team and I needed and delivered
clean, organized, and beautiful updates to my site. Everything now
works smoothly from forms to content to media. I feel confident
sharing my website with readers and partners alike. Thank you!
Janelle Lawrence, Author of Healing Behind the Wheel
The Highlights
We delivered a leaner, faster, and more conversionfocused website by streamlining layouts and integrating tools that work behind the scenes. The result: smoother user journeys and higher engagement.
01
Full Site Audit & Optimization : Cleaned up plugins, layout, and backend for smoother performance
02
Lead Capture Integration : Connected BookFunnel + Constant Contact with high-converting forms
03
Homepage Enhancements : Embedded YouTube videos, refined CTAs
04
Privacy & Compliance Updates : Added GDPR-compliant Privacy
Our Solution
Our step-by-step approach addressed technical issues and UX friction while introducing new lead capture flows. The changes not only made the site more functional but also reader-friendly.
Full Site Audit & Cleanup :
Optimized backend, removed
clutter, improved structure
Email Capture Integration:
Set up lead forms with
BookFunnel & Constant Contact
Privacy & Cookie Policy:
Created compliant policy pages
for data collection
Homepage Redesign:
Embedded videos, simplified
buttons, boosted clarity
The Impact
Footer & Social Integration:
Cleaned up links and connected Facebook page
About Pages Optimization:
Restructured layout, added follow buttons & signups
Header & Navigation Updates:
Tested purchase flow for smooth user journey
Growth Recommendations:
Suggested SEO audit, blog, and performance plugins
